Full service verbal design agency Zenmark recently assisted SWITCH Lighting with the development of a name for their new LED cooling technology. Newly-named LQD Cooling System, SWITCH Lighting’s patented LED cooling technology utilizes a coolant made of liquid silicone and a highly efficient piston that deals with internal pressure. The two components work in sync to cool the internal electrical components using the entire surface of the bulb to disperse heat and are able to handle the large amount of heat generated by up to 12 LEDs.
According to SWITCH Lighting CEO Tracy Bilbrough, Zenmark was able to help make “a difficult decision easier” by assisting the company in developing criteria for the name and determining key features to highlight. Bilbrough recently revealed key details behind SWITCH Lighting’s core technology to a group of industry insiders at the LED Show in Las Vegas as well as introduced the new LQD Cooling System.
