As with all good inventions, you quickly wonder how on earth you could have done without them before. Relieving thermal bottlenecks reduce temperatures; it’s so blindingly obvious. Now that we have the ability to visualise with FloTHERM exactly where the thermal bottlenecks are in a design, the job of the (overworked/underpaid) thermal design engineer just got that more … [Read more...]
Bottlenecks and Interface Materials; Part 2 – When TIMs Go Bad
‘Bits stuck onto other bits’, a succinct definition of an electronic product, if not a product that contains electronics. Soldering is the method of choice for getting the components to attach to the pcb, the layered board that contains the metallic traces connecting component pins to other component pins. Rivets, welds, screws or bolts for the chassis, some form of … [Read more...]
Has Your Brand Image Been Hijacked?
Electronics Cooling Business Bulletin Volume 6 | January 2012 In a recent article entitled “Who is Managing Your Brand Image?” my colleague, Graham Kilshaw, explained how customer behavior has effected a significant shift in marketing, from direct response advertising to brand advertising. As customers gather on social sites where they share opinions and, in turn, are … [Read more...]
Bridging the Simulation Supply Chain; NXP Semiconductors, a Case in Point
By far and away the most common enquiry by someone using FloTHERM, especially at the start of their adoption, is “How do I model my components?”. This is hardly surprising as the mainstay of electronics thermal management is the control of operating component temperatures (junction and/or case). A virtual prototyping design by simulation approach requires models of components … [Read more...]
Bottlenecks and Interface Materials; Part 1 – Great Thermal Bedfellows
Probably due to the beer fridge, I now seem to be becoming the repository of broken electronic products with an expectation that the cause of their demise can be identified, retrospectively, using thermal simulation. This week my good colleague John Parry dumped a rather poorly DVD player on my desk with a ‘go on then’ look. There’s nothing quite like the … [Read more...]
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